The Law of Reciprocity states when
you receive something from someone you are very likely to return the
favor. Although seemingly simplistic, this is a very powerful
You can use this notion to grow and maintain relationships. You can
use this idea to build your business.
This law teaches a very straightforward
lesson: when you give, you get. Give of yourself and you will be repaid.
Oftentimes, your investment is repaid exponentially. This principle
There has been academic research done on
The Law of Reciprocity. Studies have shown, time after time, the many
benefits of using it. The most powerful affirmation about The Law of
Reciprocity is this: it works.
One scholar who has offered absolute proof is
Robert Cialdini. His
book Influence: The Psychology of Persuasion, should be required reading
for every marketer.
in his book says: "One of the most potent of the weapons of
influence around us is the rule for reciprocation. The rule says that we
should try to repay, in kind, what another person has provided us."
If you are involved in selling or marketing in any way, I recommend you
immediately get a copy of
Influence: The Psychology of Persuasion. It
will change the way you think about business.
||The most successful Internet Marketers
practice this strategy. The Law of Reciprocity
The least successful, are most interested in making money, first and
foremost. The former will flourish.
The later are traveling down a lonely road of failure.
Successful Internet marketers will offer something of value
to their customers. This may be in the form of a free
report, software or initial consultation.
They will cultivate a relationship with
their customers. Then the entire process of marketing to their customers
becomes a natural transition. Through this process these marketers nurture the
bond with you. You become more than a customer or just a name on an
The most successful Internet Marketers are certainly interested in
making money; however, they understand reciprocity. These marketers want
to have a connection with their customers first. They realize the first
step to using this powerful concept. When you give something, you get
something. The bible explains it best with this wisdom: ďas you sow, you
The successful Internet Marketer understands the power of this formula
and continues to give valuable information. These marketers are not
interested in the quick buck. They take care of their customers. They
nurture their list. They build a relationship.
Remember, with reciprocity you will continue to build your relationships
both in marketing and in life. Donít forget, the more you give, the more
The rest of the story
continues in my e-book:
When You Give You Get
Claim it for free right here:
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"When you give, you get:
Why You Need to Apply
The Law of Reciprocity ..."
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