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by Marlon Sanders

In my new "whiteboard training" event, Iím
going to lead people through creating their first
product and promoting it.
 
But letís say you arenít in my class.  Are you
totally screwed?
 
NO!
 
Iím gonna give you an awesome cheat sheet here to
get you going.  Last week I published an article
showing how a homeless person got off the streets
by blogging at an Internet cafe.
 
If they can do that, YOU can create your first 
product!
 
=============
1.  Software
=============
 
a.  Camstudio
 
Itís here:
http://sourceforge.net/projects/camstudio/
 
The price or lack of a price will fit EVERYONEíS
pocketbook.
 
b.  Hypercam
 
Hypercam will produce HD quality video and itís only
$40 USD.  I like Camtasia better but this WILL do a 
very fine job on tutorials.
 
 
Hereís a video on how to create a video using Hypercam:
 
 
Hereís how to get KILLER quality with hypercam:
 
 
How to use Hypercam properly:
 
 
Good video on hypercam sound:
 
 
c.  MAC users
 
Hereís a program thatís as cheap as $29.95 for the Mac,
with the pro version being about 60 bucks.
 
 
Now, there is a new camtasia version for the Mac for
around a hundred bucks.
 
 
You can just search Google for "Screenium" if the above
link changes.
 
I couldnít find a price so Iím not sure if thereís a 
charge for it.
 
 
Hereís a video on how to use it:
 
Thereís also info there on how to get an unlock code for it
but I donít know if thatís "kosher" or not.
 
d.  Camtasia
 
This is the tool most people use.  But it costs more.
There is a Mac version available now.
 
e.  The "do-it-all" program
 
Iím revealing this in my "Produce and Promote" class.
Not only does it do trick video editing but itíll also do
screen capture video AND audio editing.
 
All for 50 to 100 bucks.  Now, if you have the funds, I
DO recommend Camtasia since itís the most robust tool
for screen captures.
 
But if youíre on a limited budget, there ARE plenty of
alternatives.
 
======================
2.  Set Up Your Audio
======================
 
a.  USB headset
 
My friends Jason Fladlien and Robert Plank use the 
Logitech USB Clearchat headset.  I think it costs 40 bucks
or something like that.
 
You plug this into your usb and youíre recording. That
simple.  You may need to go into your control panel on
the audio icon and select the headset name.
 
b.  Pro mike and sound card
 
I use a pro mike and external sound card.  Mike Stewart
at internetaudioguy.com can get you all set up with the
gear and training on how to use it.
 
In a pinch, you can use something cheaper.
 
I believe I have instructions on my gear in Promo Dashboard
or Product Dashboard.  I canít remember which one I put it
in.  But if you have those products, I have the set up I
use. It costs less than the one Mike sells BUT I donít
provide support and training like Mike does.
 
This set up works on both Macs and PCs.
 
c.  Sampson USB mike or Snowflake
 
These two run around $100.  I believe Ed Dale uses the Snowflake.
Itís used more by Mac users I believe.
 
=====================
3.  Make your intro
=====================
 
Youíre going to need a trick little intro for your videos.
 
Hereís a tutorial if you want the cheapo way to do it and 
still get something cool:
 
 
=====================================
4.  Research and Outline your videos
=====================================
 
Research your video content.  Then make notes of 
the topics for each video and bullet points for
each topic.
 
=====================
5.  Record your video
=====================
 
You have your bullet points for each video. So
grab your first set of bullet points and fire
away on your video.
 
If you have a 2-screen computer set up, you can put 
a little text file with your bullet points on one
screen and record on the other.
 
=======================================
6.  Add your intro, call outs and zooms
=======================================
 
Add the intro you created in #3 above.  In Camtasia,
you just "import media" and then drag the intro down
to your timeline.
 
Easy!
 
The call outs and zooms are also very easy in Camtasia.
 
===================
7. Save for the web 
===================
 
In general, your videos as 5-10 frames per second.
Audio can go from 32 kbps up to 96.  
 
If youíre using hypercam, there are tons of tutorials on
youtube on how to best save it for the web.
 
There are also plenty of tutorials on the Camtasia 
website.
 
In the old days everything was saved as flv.  Now, everything
is going to mp4 since that is what Iphones and all the 
appliances are using.
 
In Camtasia, I prefer the custom settings but if youíre a
newbie, just use their default web settings.
 
=======================
8.  Upload to hosting
=======================
 
If youíre using a screen capture tutorial, you should be able
to serve this off regular hosting fine.  I donít feel you need
Amazon Aws for it because the file sizes are small.
 
The program to use is FILEZILLA.  They have Mac and PC
versions:
 
 
Just go to youtube and type in filezilla and youíll get plenty
of videos on how to FTP using it.
 
Here is one I grabbed fast:
 
 
For hosting, I recommend an inexpensive Hostgator account.
 
=======================
9.  Link to your video
=======================
 
The GREAT thing about Camtasia is it saves your video as an
html page if you want it to.
 
That way you just upload the whole little folder Camtasia gives
you and youíre good to go.
 
Other than that, if youíre a newbie, upload to Viddler.com or
Youtube.com and theyíll give you copy and paste code to "embed"
the video on your web site.
 
And if you donít know how to do THAT, there are plenty of videos
on that also.
 
Hereís a slick video on how to do it using Dreamweaver:
 
 
Donít know HOW to use Dreamweaver?
 
The videos on that are here also:
http://www.youtube.com/user/DreamWeaverTutorial
 
Hereís a good tutorial on embedding custom players for your
youtube videos:
 
 
=======
wrap up
=======
 
These are ALL the resources you need to produce your FIRST info
product consisting of 4-6 videos.
 
Now, in my Whiteboard training, Iíll give some more advanced
resources. But seriously, this is ALL you need to get started.
 
When are you going to create your first product?
 
See, itís one thing to be an information junkie and glutton.
And quite another to set a goal to create your first 4 videos
in the next 7 days.
 
If youíll commit to doing that, go to my blog and tell me
so. Better yet, join me in my whiteboard training and have
accountability to get it done AND promote your product.
 
Is anyone else really teaching you this stuff and pushing
you to create and promote your own products?
 
Or are they just trying to suck you into their coaching
program with tidbits of information?
 
Thatís a good sales tactic on their part. And I probably shoot
myself in the foot by just GIVING you these resources without
even asking a penny.
 
But hereís the thing:
 
I KNOW in my heart that if you start producing and promoting,
youíll realize you CAN do this and it isnít as hard or
complicated as your mind made it out to be.
 
And then you WILL join my Ateam or other training classes and
you will snag my other products.
 
Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"
 
óóóóóóóóóóóóóóóóóóóĖ
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."
 
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: 
 
and subscribe
 
Check out all of Marlon's products here:
 
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To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://albertgrande.com/marlonblog.html and subscribe


 

 

 

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